UEA Practice Programme 2022 Final Roadshow Champions Announced!
15/11/2022
On November 13th, the 5-month UEA Practice Programme came to a spectacular end at the Final Roadshow Competition!
In addition to the lectures and team work, UEA Practice Programme also took the students on an exclusive online field trip to the Alibaba headquarters on November 3rd. Alibaba employee Cathy Hu guided the students through the rich history of Alibaba, shared many interesting facts about Alibaba company culture as well as showed the students around their incredible campus.
Equipped with the new knowledge and experiences, the UEA students completed the planning and implementation of a real digital business project, gaining hands-on experiences in entrepreneurial practice. At the final Roadshow, hosted by the Programme Manager Ana Zupan, students pitched their project to 3 elite UEA Judges: Dr. Lee Henderson, Head of the Business and Management School at the Sino-British College, Mr. Zhou Yong, Secretary-General of Alibaba GDT Network, and Mrs. Sabrina Yang, Vice Secretary General of China Campus Network.
What business ideas convinced the UEA Judges? Who became the Roadshow Champions? Let`s take a look:
TEAM GATE INTERNATIONAL
Team Leader: Ricardo Chavira Herrera
Team Members: Bao Ying Emilly Chan, Piangrung Lamanee, Ng Yung Hui, Sabina Alieva, Aleksei Safonov
Members of team Gate International, where very impressed by the convenience of electric bikes, while pursuing their CCN IFP Foundation study in China. In their UEA Practice project, they researched the possibility of helping Mexican millenials to conveniently travel around the city for an affordable price by using electric bikes — from home to college, from college to meeting their friends, from meeting their friends to going to their part time job, while keeping themselves healthy and staying eco-friendly. Their brand Eco Distance, with a powerful message “Preserving the World. Mile per Mile.”, is completely bind to the idea of preserving our planet, from using recycled materials for packaging to planting a personal tree for each consumer buying a bike.
TEAM EMPIRE
Team Leader: Valeria Gabriela Suárez Cacho
Team Members: Yi Zhen Koh, Paulina Tzetzangari Martínez González, Oybek Nurmatov, Abrorbek Tajibaev
Team Empire decided to take the opportunity of the rising interest in home-improvement in Mexico ever since the start of the pandemic. They discovered a real pain-point among young middle-aged home owners for finding the right-sized tools for their DIY projects. Through their innovation, the search for the right tool can now be done online in only 4 easy steps to provide convenience to their costumers. Their final message to judges from the team convened this commitments to convenience for consumer: “As a team we don’t simply want to sell a tool. We want to solve our customers fears about buying tools online.”
TEAM DGGLOBAL
Team Leader: Michell Aileen Felix Encinas
Team Members: Kunakron Boorapak
The Roadshow Champion team DGGlobal decided to dive into the very competitive industry of make-up. Through a meticulous market analysis they discovers precious insights about the Thailand market and decided to dedicate their brand Charlie Charisse to the new youth that does not conform to traditional gender norms and demands the best in the era of information. The brand is dedicated to resolve their consumers needs by providing a wider range of colors designed to fit Thai people`s skin and humid weather typical for Thailand. The team made an impressive marketing plan based on these ideas and even talked with the very first influencer to endorse their brand that was attracted to them on Instagram because of their innovative messages.
Social Media Promotion by Team DGGlobal
Thanks a lot for the opportunity, for our teachers and our tutors guidance. Thank you to the judges for listening and their feedback
on future projects. Thank you to CHARMACY for allowing us to use you as our muse throughout all the course.”
Michell Aileen Felix Encinas and Kunakron Boorapak
What is next?
The final Roadshow is not the end! The mission of the UEA Practice is to Go Beyond the Classroom with our students – the ultimate opportunity being to become a business partner of a Chinese manufacturer in their home countries. The final Roadshow Champions, team DGGlobal, has been recognized and qualified to receive this special opportunity by the UEA Judges. China Campus Network will connected the two students, Michell Aileen Felix Encinas from Mexico and Kunakron Boorapak from Thailand, to the Chinese manufacturer Charmacy in the following days to explore the possibility of turning their business plan into a reality.
How can you join?
This year in September, we launched a new programme called Digital China Programme (DCP). DCP is the 2.0 Version of the UEA Practice Programme. We believe that the enhanced and updated content with the real-product practice previously offered exclusively to UEA students can be of great value for all of our students in preparing them for entering their professional careers or opening their own businesses after graduation. CCN Career Services are the final step in providing our students with a one stop solution Before, During and After their study in China. We`re looking forward to have you join us and begin your DCP journey as well!
Click here to learn more about the DCP Programme.